Donia Khalfallah had the opportunity to participate in the IMTC 2026 – International Marketing Trends Conference held in Berlin, where I presented a paper titled “The Rise of Virtual Influencer Brand Partnerships: Shaping the Future of Digital Campaigns”.

The research explores the growing role of virtual influencers in digital marketing and examines how brands increasingly collaborate with AI-generated personalities to engage consumers. The paper discusses the impact of these partnerships on consumer perception, authenticity, and brand communication strategies, highlighting how virtual influencers are reshaping the future of digital campaigns and the influencer marketing landscape.

Participating in the conference provided a valuable opportunity to exchange ideas with international scholars and professionals and greatly contributed to the development of my ongoing research.

Conference paper link:
https://archives.marketing-trends-congress.com/2026/pages/PDF/paper_professor_KHALFALLAH_KELLER.pdf